• Wireless Internet Access
• Print and Copy facilities
Vox Populi – “Voice of the People”
Ground Control’s investigative ‘moment in time’ research methodology is an innovative and unique creation of a living record.
Our methodology combines the best of quantitative and qualitative methods delivering a reflection of popular opinion, whilst exploring the subtleties of people, personalities and perceptions.
Ground Control has its own in-house Computer Assisted Telephonic Interviewing (CATI) facility based on VoIP telephony infrastructure. The call process is automated in terms of sound recordings which can be downloaded and accessed at any time as sound bites. Automated scripting of the survey instruments enables seamless routing, randomisations, validations and consistency check and sampling management.
This coupled with our pool of skilled business to business research interviewers makes this the ideal vehicle to access hard to reach stakeholders in quickest and most effective manner enabling you to grow your business, enter new markets, launch products, understand internal and external environments.
About Ground Control
Defining your tomorrow with our research methodologies
Ground Control Research is a full service market research agency in South Africa … with a difference. Ground Control is constantly challenging traditional research methodologies and pioneering technology and out the box thinking focusing on various technology platforms for data collection to ensure the best in knowledge, service, expertise, planning and quality for our clients.
Our attention to detail in terms of planning, execution and client service, coupled by our experience, expertise and knowledge teamed with utilization of the latest technology underpins our enthusiasm to deliver projects on time and on budget.
We understand that once data is collected, clients and researchers use a magnifying glass to analyse and understand the data, but often the data is not collected with the same precision and professionalism. We do!
Our emphasis is providing you with an end-to-end project delivery and we want you to feel completely looked after by us.
Getting it right at a grass roots level
Navigate through our nine research philosophy pointers below
Ground Control are exacting research and data collection specialists. Our team of dedicated professionals ensure detailed management of your project.
We listen. For every project, a project management team are involved from start to finish ensuring projects are delivered on time and on budget. We don’t do a “one size fits all” but rather tailor solutions to fit your needs, focusing on getting the job done well and producing accurate results for you.
Ground Control prides itself that the team of professionals have vast experience and are able to draw upon in-depth knowledge of different research techniques. We have the ability to look critically at a research issue and apply the most appropriate and innovative techniques to address any research problem.
Ground Control uses various technology platforms for data collection. We are constantly exploring technological advances ensuring that we keep up with newer and more effective means of data collection for quality.
Project planning is integral to operations at Ground Control. This includes pre, during and post planning of projects, ensuring efficient resource allocation, control and contingencies considered before the fact and final delivery according to project objectives.
Ground Control is a guarantee of quality and reliability. We aim to ensure that our project management, data collection and data processing practises are of the highest standards.
Ground control believes strongly in the integrity of its data collection
Ground Control has been building data collection capacity in all 9 provinces of South Africa since its inception. We have teams in each province, and our teams are not only proficient in the spoken languages of the provinces but are able to overcome and manage any in-field challenges.
Ground Control is currently a 125% Level 2 B-BBEE Contributor. Ground Control believes in enabling staff members to grow and develop their potential. We trust that we can play a positive role in the transformation of the market research industry in South Africa.
Ground Control is a full service market research company offering:
Click on the arrows next to the text below to navigate through our market research services
Ground Control employs the best suitable platform to ensure high response rates to address the research problem at hand.
Ground Control has various in-house data collection technology platforms i.e. CATI, CAPI, On-line and Mobile technologies.
• Telephonic Interviews
• In-Home Interviews
• Central location data collection
• Exit Interviews
• In-Depth Interviews
• On-line Focus Groups
• Focus Groups
• Investigative Video Interviews
• Socio Economic Research
• Economic Impact Research
• Business to Business Research
• Retailer and Shopper Research
• New Product Development Research
• Consumer Research
• Branding Research (Positioning and Segmentation)
• Advertising and Concept Testing
Sectors And Track Record
Since its inception Ground Control has worked extensively in the following sectors:
Fast Moving Consumer Goods
Grant Thornton Advisory South Africa
Ground Control has established an alliance with Grant Thornton Advisory SA.
The two companies have partnered on a number of projects and each company brings different skills and experience that are mutually beneficial to project delivery. Ground Control’s main role in this relationship is data collection and processing during the primary research phases of projects.
Amplified Movement Project (NPC)
Amplified Movement Project has been formed by the Cyrus Trust for the benefit of youth in South Africa and is a registered Non-Profit Company (NPC).
As part of our efforts in the transfer of skills and socio-economic development, Ground Control works with AMP teams in the Western Cape for data collection in central location based research projects.
Please feel free to contact us if you have any research questions. We'll gladly assist you!
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Call Today (+27) 10 003 6942
Unit 10, Stellenberg Office Park,
363 Pretoria Avenue, Randburg