Get Basket Analytics, POS Data, Access to Spaza Panel and Spaza Customer Base
TradeSmart© offers insight into the traditional trade market like no other. Our panel of spaza owners offers a detailed understanding of daily trade point of sale data.
TradeSmart© sheds light on the dynamics of this sector, highlights the size, trends by category, brand, variant and pack size merchandise and ensures understanding of the demand in various channels and formats to meet the needs of the traditional trade customer base.
TradeSmart© in its inception has conducted a full census of the 10 most densely populated informal settlements providing invaluable information regarding count of trade activity, geo locations of outlets, brand and promotional activity, top selling brands, category assessments to mention a few, all overlaid on the latest updated census population statistics.
The opportunity exists for manufacturers to access the spaza platform for bespoke information requirements such as retail audits, product or pack testing, marketing initiatives, pricing surveys or establishment of share of visible inventory for example.