Ground Control Research

About Ground Control

Defining your tomorrow with our research methodologies

Ground Control Research is a full service market research agency in South Africa … with a difference. Ground Control is constantly challenging traditional research methodologies and pioneering technology and out the box thinking focusing on various technology platforms for data collection to ensure the best in knowledge, service, expertise, planning and quality for our clients.

Our attention to detail in terms of planning, execution and client service, coupled by our experience, expertise and knowledge teamed with utilization of the latest technology underpins our enthusiasm to deliver projects on time and on budget.

We understand that once data is collected, clients and researchers use a magnifying glass to analyse and understand the data, but often the data is not collected with the same precision and professionalism. We do!

Our emphasis is providing you with an end-to-end project delivery and we want you to feel completely looked after by us.

Research Philosophy

Getting it right at a grass roots level

Navigate through our nine research philosophy pointers below

Knowlegde

Ground Control are exacting research and data collection specialists. Our team of dedicated professionals ensure detailed management of your project.

Service

We listen. For every project, a project management team are involved from start to finish ensuring projects are delivered on time and on budget. We don’t do a “one size fits all” but rather tailor solutions to fit your needs, focusing on getting the job done well and producing accurate results for you.

Expertise

Ground Control prides itself that the team of professionals have vast experience and are able to draw upon in-depth knowledge of different research techniques. We have the ability to look critically at a research issue and apply the most appropriate and innovative techniques to address any research problem.

Technology

Ground Control uses various technology platforms for data collection. We are constantly exploring technological advances ensuring that we keep up with newer and more effective means of data collection for quality.

Planning

Project planning is integral to operations at Ground Control. This includes pre, during and post planning of projects, ensuring efficient resource allocation, control and contingencies considered before the fact and final delivery according to project objectives.

Quality

Ground Control is a guarantee of quality and reliability. We aim to ensure that our project management, data collection and data processing practises are of the highest standards.

Intergrity

Ground control believes strongly in the integrity of its data collection

National Coverage

Ground Control has been building data collection capacity in all 9 provinces of South Africa since its inception. We have teams in each province, and our teams are not only proficient in the spoken languages of the provinces but are able to overcome and manage any in-field challenges.

Empowerment

Ground Control is currently a 125% Level 2 B-BBEE Contributor. Ground Control believes in enabling staff members to grow and develop their potential. We trust that we can play a positive role in the transformation of the market research industry in South Africa.

Meet Our Executive Team

Our Services

Ground Control is a full service market research company offering:

Click on the arrows next to the text below to navigate through our market research services

Sectors And Track Record

Since its inception Ground Control has worked extensively in the following sectors:

Fast Moving Consumer Goods

Government

Finance

Media

Manufacturing

Tourism

Retail

Social

Strategic Alliances

Grant Thornton Advisory South Africa

Ground Control has established an alliance with Grant Thornton Advisory SA.

The two companies have partnered on a number of projects and each company brings different skills and experience that are mutually beneficial to project delivery. Ground Control’s main role in this relationship is data collection and processing during the primary research phases of projects.

Amplified Movement Project (NPC)

Amplified Movement Project has been formed by the Cyrus Trust for the benefit of youth in South Africa and is a registered Non-Profit Company (NPC).

As part of our efforts in the transfer of skills and socio-economic development, Ground Control works with AMP teams in the Western Cape for data collection in central location based research projects.